OVERVIEW
FlyNet is a complete digital platform for presenting and managing internet, IP television, video surveillance and insurance services. The project brings together a public corporate website, service pages, pricing plans, educational content and a customer portal within one consistent online environment.
The main objective was to modernise the company’s digital presence and make complex information about services, speeds, packages and conditions easier to understand. Users can quickly discover a suitable solution, compare the available options and contact the team from any device.
We also connected the public platform to the company’s internal IPBill system. Through the customer portal, subscribers can access their contracts, outstanding balances and online payment functionality without visiting a physical office.
In addition to developing the platform, we established a long-term SEO strategy. Through technical optimisation, a new page structure, targeted content and continuous blog development, we improved the website’s organic visibility and traffic from Google.
PROCESS
We began with a complete analysis of the existing website, the services offered and the way customers search for internet and television solutions. The large number of pricing plans, connection speeds, additional services and technical details needed to be organised so that visitors could reach the right offer without unnecessary confusion.
We created a new information architecture with clearly separated areas for internet, IP television, video surveillance, insurance, residential customers and business users. Pages were structured around real customer questions and search intent, while important actions — selecting a plan, checking availability, contacting the company and accessing the customer portal — were placed in easily accessible positions.
We developed a modern and fully responsive interface that presents services, prices and benefits in a clear and consistent way. Dedicated landing pages, a blog system and a structure for publishing useful content were created to inform users while supporting organic search performance.
The website was connected to IPBill to provide secure access to the internal customer system. This integration enables subscribers to review their contracts and outstanding balances and complete online payments through one connected user journey.
Following the launch, we continued the project through technical SEO, metadata and internal-link optimisation, targeted landing pages and regular content publication. The website evolved from a corporate presentation into a sustainable channel for organic traffic and customer acquisition.
WE COMBINED A CORPORATE WEBSITE, SEO STRATEGY, ONLINE PAYMENTS AND CUSTOMER CONTRACT MANAGEMENT WITHIN ONE CONNECTED DIGITAL ECOSYSTEM.
RESULTS
+50% clicks
Growth in organic clicks from Google over the last 12 months through technical optimisation and targeted SEO content.
+70% impressions
An increase in search-result impressions and stronger visibility across important local and service-related queries.
IPBill
IPBill
24/7 payments
Customers can review outstanding balances and complete online payments at any time.
1 ecosystem
Corporate presentation, services, pricing plans, SEO content and customer self-service within one platform.