Commercial strategy and catalogue
We analyse products, categories, variants, pricing logic, margins, promotions and the way customers make purchasing decisions.
OUR APPROACH
WE COMBINE TECHNOLOGY, COMMERCIAL LOGIC AND BUYING PSYCHOLOGY.
An online store is a storefront, salesperson, checkout and operational system at the same time. We therefore begin with the products, margin, customer motivation and internal processes rather than a ready-made template. Every persuasion mechanism has a clear purpose and is used ethically — without fake countdowns, invented scarcity or misleading promises.
- We design around how customers genuinely choose and compare products
- We treat mobile checkout as the primary journey rather than a secondary adaptation
- Store, warehouse, ERP, payments and logistics are connected at architecture level
- We measure every important step from product view to repeat purchase
FROM CATALOGUE TO COMPLETED ORDER
HOW WE WORK
UX and conversion journeys
We design navigation, filters, product pages, basket and checkout with clear hierarchy, reassurance and as little friction as possible.
Payments and business integrations
We define Stripe or another PSP, ERP/WMS connections, stock, couriers, invoicing and the flows for statuses, refunds and returns.
Build and testing
We build the platform, import the catalogue and test payments, discounts, delivery, tax, email and edge cases across different devices.
Launch and optimisation
We configure analytics, monitor funnels and improve pages, offers and automations through real customer behaviour.
WHAT WE CAN BUILD
THE COMPLETE E-COMMERCE SYSTEM, NOT ONLY THE STOREFRONT.
01
Catalogue and product discovery
Categories, variants, dynamic filters, search, comparison, bundles and recommendations that help customers reach the right product faster.
02
Checkout and secure payments
Stripe, PSP integrations, cards, Apple Pay, Google Pay, cash on delivery, vouchers and checkout logic with the fewest necessary steps.
03
ERP, stock and logistics
Synchronised products, prices, stock, orders and statuses across ERP, WMS, accounting and courier systems.
04
Sales psychology
We use social proof, price anchoring, genuine scarcity, guarantees, reassurance, cross-sell and choice architecture ethically to reduce hesitation.
05
Post-purchase automation
Email, abandoned baskets, alerts, invoices, loyalty mechanics, repeat purchases, segmentation and automated actions based on behaviour.
06
SEO and e-commerce analytics
Structured product data, technical SEO, GA4/GTM events, conversion funnels and dashboards providing real visibility into sales performance.
TECHNOLOGY AND INTEGRATIONS
A RELIABLE COMMERCE FOUNDATION CONNECTED TO OPERATIONS.
We select the architecture around catalogue size, traffic, markets and internal systems. Our e-commerce builds most often combine:
01Next.js
02Stripe
03PSP APIs
04ERP / WMS
05Supabase
06PostgreSQL
07n8n
08GA4 / GTM
WHAT TO EXPECT
LESS FRICTION. MORE ORDERS AND GREATER CONTROL.
Higher conversion
Products, reassurance and calls to action are structured so customers can decide with fewer doubts and unnecessary steps.
Fewer abandoned baskets
A shorter checkout, transparent delivery, familiar payment methods and timely automation reduce drop-off.
Connected operations
Stock, prices and orders move between the store and internal systems without constant manual transfer.
A platform ready to scale
The architecture supports new markets, currencies, languages, product lines, roles and integrations without a complete rebuild.