Which UTM parameters matter most?
utm_source, utm_medium, and utm_campaign are the core parameters. The others are optional.
WEBSITE TEMPLE / RESOURCES
UTM BUILDER
Build campaign URLs without formatting them by hand. Fill in the core parameters, copy the finished URL or turn it directly into a QR code.
You can also enter example.com — we will add https:// automatically.
Quick presets
Where the traffic comes from — for example facebook, instagram or newsletter.
The traffic channel — for example paid_social, email, cpc or referral.
Use one consistent name for the same campaign.
CAMPAIGN TRACKING
Build UTM links for Google Ads, Meta, email, and more
UTM parameters are a standard way to label where website traffic came from. They make it easier to separate campaigns, channels, and individual ad variants in analytics tools.
How to build a UTM link
01
Paste the destination page URL.
02
Add utm_source, utm_medium, and utm_campaign.
03
Copy the finished URL or turn it into a QR code.
Why use UTM parameters
Separate traffic from Google Ads, Meta, email, and other channels.
Identify which campaigns and creative variants drive visits and outcomes.
Keep naming consistent so analytics data stays clean.
UTM link FAQ
Do UTM parameters change the page?
No. They are added to the URL for campaign attribution.
Should I use a naming convention?
Yes. Consistent naming prevents the same campaign from being split into multiple rows in analytics.
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