SEO and GEO audit
We review crawlability, indexation, Core Web Vitals, robots, structured data, entity signals, content, citability and how the brand appears across search and AI answers.
SEO + GEO
WE DO NOT OPTIMISE ONLY FOR THE CLICK. WE BUILD TRUST, CONTEXT AND CITABILITY.
GEO — Generative Engine Optimisation — extends SEO into a world where people increasingly ask complete questions in ChatGPT, Google AI and other answer engines. The foundation remains the same: an accessible website, genuinely useful content and clear technical architecture. We add strong entity signals, direct answers, verifiable claims, structured data and content that AI systems can understand and use more easily as a source.
- SEO and GEO are planned as one connected system rather than separate campaigns
- We optimise for clarity, authority and usefulness — not manipulation of AI answers
- We never guarantee rankings, citations or inclusion in every generated response
- Visibility is connected to real signals: traffic, AI referrals, enquiries and revenue
FROM THE TECHNICAL FOUNDATION TO AI VISIBILITY
HOW WE WORK
Topics, questions and entity map
Services, expertise, audiences and genuine customer questions are organised into clear topic clusters, defining the facts, evidence and relationships the website needs to communicate.
Content for people and answer engines
We create landing pages, FAQs, guides, comparisons, definitions, case studies and concise direct answers that are valuable independently and easy to cite.
Technical implementation and access
We improve metadata, schema, internal links, sitemaps, robots, canonicals, hreflang and crawler access, including checks for OAI-SearchBot and other relevant search crawlers.
Measurement and continuous growth
We monitor Search Console, organic traffic, ChatGPT and other AI referrals, conversion events and visibility around strategic questions, using the evidence to shape the next roadmap.
WHAT THE SERVICE INCLUDES
TECHNICAL SEO, GEO CONTENT AND CONTINUOUS DEVELOPMENT.
01
Technical SEO and crawlability
Indexation, canonicals, sitemaps, robots, redirects, hreflang, status codes, server-rendered content and removal of technical barriers for search and AI crawlers.
02
GEO and AI discoverability
We improve entity clarity, core business facts, authorship, source signals and answer structure so the content is easier to understand and cite.
03
Conversational-search content
Questions and answers, comparisons, how-to resources, glossaries, case studies and topic pages are built around how people genuinely ask for information.
04
Structured data and entity signals
Appropriate Schema.org types, consistent organisation data, services, authors, breadcrumbs, articles and FAQs — without markup for content that does not exist.
05
Search and AI analytics
Search Console, GA4, GTM, conversion tracking and referral measurement from ChatGPT and other AI interfaces whenever the platforms expose those signals.
06
Support, CRO and development
We monitor performance, security, dependencies, forms and integrations and improve calls to action, content and features around user behaviour and business goals.
TOOLS AND TECHNOLOGY
ONE FOUNDATION FOR GOOGLE, AI SEARCH AND REAL CONVERSIONS.
We combine search data, AI visibility checks and the technologies behind the product. Our typical toolkit includes:
01Google Search Console
02ChatGPT Search
03OAI-SearchBot / robots
04GA4 / GTM
05Schema.org
06PageSpeed / Lighthouse
07Next.js
08Supabase / Netlify
WHAT YOU CAN EXPECT
A CLEARER BRAND. A STRONGER ORGANIC FOUNDATION. A BETTER CHANCE OF BECOMING THE SOURCE.
Stronger search visibility
Search engines can understand the services, expertise and relationships between pages without technical barriers or fragmented content.
Clearer meaning for AI systems
The brand, services and important facts are presented consistently with enough context, evidence and structured signals.
More citable content
Pages provide specific, useful and self-contained answers that can serve as sources in relevant AI and search experiences.
Data-led continuous development
You receive a consistent backlog of technical, content and CRO work tied to genuine questions, referral signals and commercial outcomes.
FROM VISIBILITY TO BUSINESS OUTCOME
SEO IS NOT ONLY ABOUT RANKINGS.
Visibility
First, the business needs to appear for the right topics and queries through clear pages, reliable indexation and strong topical structure.
CTR
Then the result has to earn the click with accurate titles, descriptions, a clear value proposition and trust before the visit even begins.
Conversion
Traffic only becomes valuable when the page helps a person understand the service, trust the business and take the next meaningful action.
Measurement
Search Console, GA4 and meaningful conversion events are connected so we can see which pages and topics contribute to real enquiries.
SELECTED WORK
A LOOK AT SOME OFOUR WORK.
Real projects built for different business models — from brand websites and online stores to web applications and interactive platforms.
View all projects
FAQ / SEO AND GEO
BEFORE WESTART.
The questions that usually matter before SEO and GEO work — from timelines and measurement to links, AI visibility and realistic expectations.
SEO is a process rather than a one-off setting. Technical issues can often be fixed quickly, while indexation, topical authority and consistent growth usually require sustained work over time.
It depends on the current site, the number of markets and languages, competition, required content and technical work. We define a specific roadmap and scope after the audit rather than forcing every business into the same package.
No. No provider controls search algorithms and competition well enough to guarantee a specific position. We focus on the technical, content and product factors that can improve discoverability and conversions.
SEO improves how search engines discover and understand the website. GEO extends that foundation with clearer entity signals, verifiable facts and structured content that AI systems can understand and use more easily as a source.
Yes. We begin with a technical and content assessment, then prioritise the changes with the greatest potential — from indexation and architecture to landing pages, internal linking and tracking.
We track visibility, impressions, clicks, CTR, positions around strategic queries, organic landing pages and conversion events. Where reliable referral data exists, we also monitor traffic from AI interfaces.
External authority can matter, but we do not begin by buying links. The priority is a strong technical foundation, useful content, genuine case studies, valuable resources and relevant mentions that can be earned naturally.
We can improve technical accessibility, brand clarity, structure and content quality, but we do not promise a specific citation or inclusion in a particular AI-generated answer.