OVERVIEW
La Casa Del Jamón is a specialised importer and distributor of authentic Spanish gourmet products in Bulgaria. Its catalogue includes Jamón Ibérico and Serrano, chorizo, cured meats, sliced delicacies, frozen meats, wines, cheeses and specialised accessories.
The main objective of the project was to combine the brand’s premium presentation, extensive product catalogue and online shopping experience within one consistent digital environment. The platform needed to serve both private customers and business partners, including restaurants, hotels, shops and other hospitality businesses.
We created a modern and responsive e-commerce website focused on origin, quality and the richness of Spanish culinary tradition. Products are organised into clear categories, while detailed product pages provide essential information, imagery and context that help customers make informed purchasing decisions.
PROCESS
We began by analysing the product portfolio and the two primary customer groups — individual consumers and business partners. The main challenge was to organise a large catalogue across multiple product categories without making the website feel crowded or difficult to navigate.
We created an information architecture that divides the catalogue into clearly recognisable categories and allows users to move quickly from the general product selection to an individual item. Separate user journeys were introduced for online shopping and business enquiries, helping each visitor reach the right information with minimal effort.
The visual direction was inspired by premium Spanish gastronomy. We combined deep, sophisticated colours, warm accents, distinctive typography and strong product photography to communicate authenticity, quality and culinary tradition.
The platform was developed with a responsive interface, product categories, detailed product pages, shopping cart functionality and a structure for managing content and catalogue information. Particular attention was given to the mobile experience, loading performance and consistent product presentation across different devices.
WE TRANSFORMED AN EXTENSIVE CATALOGUE OF SPANISH GOURMET PRODUCTS INTO A CLEAR, PREMIUM AND EASY-TO-USE ONLINE EXPERIENCE.
RESULTS
150+ products
A structured and easy-to-browse catalogue of jamón, wines, cured meats, delicacies, frozen products and accessories.
B2B + B2C
Two clearly defined customer journeys for individual shoppers and business partners.
12+ partners
Products and brands from established Spanish manufacturers and suppliers presented within one platform.
1 platform
Corporate presentation, product catalogue and online store combined within one digital system.
All devices
A fully responsive experience across desktop computers, tablets and mobile phones.
GALLERY
