Fish Store Online
E-commerce платформа за прясна риба и доставка
OVERVIEW
Fish Store Online is an e-commerce platform for an established specialist fish shop in central Sofia with more than 20 years of experience. The main goal was to bring the trust, freshness and personal service of the physical store into a digital environment where customers can easily explore the range and order online.
Rather than building a standard online store, we created an experience centred around freshness and transparency. Customers can clearly understand product origin, storage, preparation options and delivery, while a live in-store camera adds another layer of trust.
The platform brings fresh fish, seafood, wine, salads, delicacies and complementary products into one clear structure. Customers can select a product, choose the required preparation and arrange delivery without unnecessary steps or confusion.
The objective was to give Fish Store more than an online shop - a digital sales channel that reflects the quality of the real business and makes ordering fresh fish simpler, safer and more convenient.
PROCESS
We started by analysing how customers buy fresh fish and what creates hesitation when ordering it online. The main challenge was not simply presenting the products, but building confidence around freshness, origin, temperature control and the way each order reaches the customer.
We created a clear information architecture with categories, filters and product pages that make the range easy to explore. The ordering journey follows the customer's real decision-making process - choosing the product, selecting the preferred preparation and arranging delivery - so the digital experience feels natural and straightforward.
Trust became a central part of the experience. We integrated a live camera from the store, clear information about temperature control, sourcing and deliveries, as well as educational content covering fish selection, storage and preparation. The website therefore supports the purchase rather than simply displaying products.
The final platform connects the physical shop and online sales into one consistent customer journey. It presents Fish Store as an established specialist retailer while making the buying process modern, fast and accessible across devices.
WE BROUGHT THE TRUST OF THE PHYSICAL STORE INTO A DIGITAL EXPERIENCE THAT MAKES CHOOSING AND ORDERING FRESH FISH CLEARER, FASTER AND MORE CONFIDENT.
RESULTS
Online store
A structured catalogue for fresh fish, seafood, wine, salads, delicacies and complementary products.
3-step ordering
A streamlined journey from choosing the fish and preparation method to receiving the order chilled.
Live transparency
An in-store live camera and clear storage information add another level of confidence around freshness.
B2C + B2B
A digital presence designed for both individual customers and professional partners such as restaurants.
All devices
A fully responsive shopping and content experience across desktop, tablet and mobile.
GALLERY
